Privacy Policy
Last updated April 08, 2025
Niteco Performance Insights offers web performance monitoring services that enable customers to measure, analyze, and enhance the speed, availability, and reliability of their websites, web applications, and web services. These services will be collectively referred to as the “Service” in this privacy policy.
1. Scope
Niteco Performance Insights has created this extended Privacy Policy to detail our practices regarding the information we collect from:
- 1. (Visitors): People who visit our website at insights.niteco.com
- 2. (Event Participants): Person or Organization that registers for or attends events hosted by Niteco Performance Insights or its affiliates (“Events”).
- 3. (Agents): Companies or their representatives that use the Service to test and monitor their clients'/customers’ websites and applications on their behalf.
- 4. (Direct Customers): An individual User or Company or their representatives that directly use the Service.
Agents that use the Service are responsible for creating their own privacy policies for their customers and ensuring they comply with all relevant laws and regulations. This includes how they collect personal information from individuals (referred to in this Privacy Policy as “data subjects” or “consumers”) who access and use the Service under their agreements with Niteco Performance Insights.
For data processed by Agents, Niteco Performance Insights only handles Personally Identifiable Information (PII) as instructed by the Agents themselves. Niteco Performance Insights does not independently manage or make decisions about this data. If individuals have questions about how their data is handled, they should reach out to the Agent directly.
Contact information:
Niteco Group Ltd
31/F Tower Two, Times Square, 1 Matheson St, Causeway Bay
info@niteco.com
Information Collected from Visitors to the Niteco Performance Insights Website and Event Participants.
Our Corporate Websites provide information about Niteco Performance Insights and the Service. Events are intended to provide information about Niteco Performance Insights and the Service to Event Participants.
The following information may be collected about Visitors to the Niteco Performance Insights Website or an Event Participant where relevant:
- - Personally Identifiable Information: Information that visitors voluntarily provide, such as when requesting more details about Niteco Performance Insights services or signing up for a free trial.
- - Browser Information: Automatically collected data from a Visitor’s computer, including the operating system, Internet Protocol (IP) address (which helps us determine the visitor’s location), date and time of access, browser type and language, and the website visited prior to ours.
- - Endpoint Device Information: The IP address and hostname of devices used to access our services, which may include personally identifiable information.
- - Account Credentials: A username and password that Visitors enter voluntarily when signing up for consultations, promotions, or similar services on the Niteco Performance Insights website.
2. How We Collect Information from Visitors
We use cookies and similar tools, like embedded scripts and web beacons (also called tags or pixels), on our Corporate Website to gather the information mentioned earlier. Additionally, our representatives may collect personal information directly from Visitors at events.
3. Privacy and Data Collection/Storage
3.1 Ownership and Storage of User Data
You retain full ownership of the content and materials ("User Data") you upload to your account. We store this User Data to:
- - Provide the services you have registered for.
- - Operate, manage, maintain, and enhance our technology and services.
- - Compile anonymized and aggregated statistics for business analysis and service improvements.
This User Data is stored only as long as necessary to provide you with the Service or until you choose to delete it or terminate your account.
3.2 Protection and Security of User Data
We implement stringent administrative, physical, and technical safeguards to protect the security, confidentiality, and integrity of your User Data. We ensure compliance with the highest data protection standards, including GDPR, utilizing secure servers located within the European Economic Area (EEA) where applicable, or in other regions that ensure an adequate level of data protection complying to international standards.
3.3 Use and Disclosure of Personal Information
The personal information you provide during registration, such as your name, email address, and website URLs, is used strictly for:
- - Delivering and personalizing the Service.
- - Monitoring usage to enhance service functionality.
The following is a comprehensive list of GDPR-compliant data sub-processors that may also store your personal information and their policies:
AWS
Used for scalable cloud hosting services, providing infrastructure, storage, and numerous other cloud services to ensure the performance and scalability of the Service.
Hubspot
Utilized for CRM and marketing automation, enhancing customer engagement and data analysis capabilities.
Paddle
Acts as a third-party payment provider, processing payments and managing subscription billing, helping to facilitate the financial transactions for the Service.
Azure
Utilized for cloud computing services, including hosting, analytics, computing, and networking, supporting the backend of the Service.
CloudFlare
Provides content delivery network (CDN) services, enhancing security and performance by optimizing web page load times and providing distributed denial of service (DDoS) mitigation.
3.4 Aggregated and Non-Personally Identifiable Data
We use aggregated data, devoid of personally identifiable information, for statistical analysis to improve the Service. This data may be shared with third parties for broader business analysis purposes, ensuring compliance with GDPR or applicable data protection laws.
3.5 Cookies and Tracking Technologies
In accordance with GDPR requirements, we use cookies and similar tracking technologies to manage sessions, enhance user experiences, and analyze usage patterns. Users can control the use of cookies at the individual browser level.
3.6 Communication Preferences
We send service-related notifications and occasional promotional updates via email in compliance with GDPR and other international data privacy regulations. You can adjust your preferences or opt out of non-essential communications through your account settings.
3.7 Responding to Legal Requests and Ensuring Compliance
We may disclose User Data or personal information when legally required to do so or to protect the rights, property, or safety of our business, employees, customers, or the public. All disclosures are conducted under legal oversight and strictly adhere to established data privacy laws.
3.8 Deleting Your Data
You can manually change or delete personally identifiable information on our systems at any time. Here’s how. To delete or change other information, contact performance.support@niteco.com
3.9 Use of Google User Data
If you choose to connect your account with Google Analytics or Google Looker Studio, we may access certain Google user data. This access is granted via OAuth 2.0 authentication, ensuring that your Google account credentials are not stored by us.
The specific Google user data that may be accessed includes:
- - Your Profile
- - Google Analytics data
Google Looker Studio
We use your profile data only for the purpose of authorizing and importing data from the Service and displaying it in Google Looker Studio reports or dashboards when you request us to do so as part of our web performance testing and monitoring services.
Google Analytics
We use your profile data and Google Analytics metrics to generate performance reports when you request us to do so as part of our web performance testing and monitoring services.
We retain Google User Data only to generate reports and visualize your metrics as part of our web performance testing and monitoring services.
We do not share or sell your Google user data to third parties for marketing purposes. We may disclose your Google user data only in the following circumstances:
- - With Service Providers: Data may be shared with trusted third-party service providers who assist us in operating our connector, but only to the extent necessary for them to perform their services.
- - As Required by Law: We may disclose your data to comply with legal obligations, such as responding to court orders, or legal investigations as detailed in section 4.7.
3.9.1 Protection of Google User Data
We take the security of your Google user data seriously and employ industry-standard security protocols as detailed in section 3.2.
3.9.2 Deletion of Data from Google Services
If you no longer wish to use Google Analytics or the Google Looker Studio Connector, you can revoke the connection at any time through your Google account settings. Upon doing so, we will no longer continue to access or store any Google user data. Please note that metrics data included in prior reports or dashboards will remain until you have explicitly chosen to delete them.
4. Integration of Third-Party Services
We incorporate various third-party tools and services in order to provide various metrics in our performance tests and enhance our Service.
These include:
Google Analytics
Used for analyzing website traffic and user interactions to improve service usability and user experience. Google Analytics may collect data on user behavior and device information, which helps us understand the effectiveness of our Service.
Chrome Lighthouse
Employed to assess the quality of web pages through performance audits, accessibility checks, and other web best practices that contribute to the overall user experience.
Chrome User Experience Report (CrUX)
Utilized to understand performance metrics derived from actual user experiences across millions of websites. This helps us provide performance metrics to customers and benchmark our Service against industry standards.
Use of our Service means that you also agree to the terms and conditions and privacy policies of all of the services listed. If you do not agree to the terms of these third-party services, please do not subscribe to use our Service or cease to continue using it.